Why Business Owners Should Care About Social Media Marketing

At the cusp of our technological age where nearly every consumer who owns a mobile device logs into a myriad of social media platforms daily, opting to engage in social media marketing can take your business onto a whole new level.

Before you ask whether you really need it for your business, did you know that there are 3.196 billion global social media users in 2018? Crazy, isn’t it? So the answer to your question is yes, you do – and we will show you why social media marketing is beneficial to your business.

Why Social Media Marketing Benefits Business Owners

  1. Social media marketing increases brand exposure

With billions of internet users, it’s no wonder that the world wide web is a perfect place to market your business.

With the popularity of social media increasing exponentially, business owners should consider implementing social media marketing strategies to stay in line with competitors and dip their toes into this huge online consumer market.

Brand exposure is one of the reasons why social media marketing should be one of the hot topics on your agenda. Social media marketing introduces your brand to new people, boosting your visibility in the industry.

If you use social media effectively, your brand will spread like wildfire. As simple as it sounds, social media marketing is hard work. You must research your target market, be consistent in posting and engaging, and keep providing valuable information that keeps your audience hooked. When performed well, social media marketing has the potential to vastly increase brand exposure.

  1. Social media platforms drive targeted traffic

People are always searching for new content that interests them. Having access to your target market helps boost traffic to your site. Popular social media platforms including Facebook, Twitter, and Instagram, each have different types of consumer groups that form the majority of the users.

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For example, among millennials and teenagers, a larger proportion will use Instagram as their go-to social media platform. For people over 35 years old, most are using Facebook as their main social media platform.

Depending on who you are targeting, social media marketing allows you to ‘be where your customers are’. Figure out where your target market is hanging out the most and promote your brand. This is how social media platforms assist in bringing in the type of visitors you want to attract.

  1. Using social media platforms gives you organic traffic

The best part of social media marketing is that it is much cheaper than traditional forms of marketing such as print and television advertising.

Organic traffic is traffic that are obtained freely, that is, without paid ads.

So how do you attract your customers organically?

There are many strategies that you can take, including:

  • Using effective hashtags to increase the visibility of your content.
  • Tagging relevant people and brands in your post in hope that they will share it with their audience.
  • Improving the search engine optimisation of your website which will improve your ranking on Google. This involves using effective keywords that your audience will be searching.
  • Consistently posting and engaging with your target audience.

The more quality content that you share, the more likely that you will be gaining organic traffic to your brand. This will decrease your marketing costs so make use of social media marketing as a tool to benefit your business.

  1. Social media marketing helps you understand your target market better

No matter what type of business you are in, it is certain that a large proportion of your target market is active on social media. This means that as business owners, you can put together an extensive customer profile.

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A customer profile describes your ideal customer where you outline their:

  • Likes and dislikes
  • Geographic location
  • Age and gender
  • Beliefs and values
  • Interests

Social media marketing allows you to stay in close proximity to your target market where you can examine what they are talking about, who they are following and liking, and even collect feedback. This type of valuable information is critical when creating content that resonates with your target market, which is why social media marketing is vital for business owners.

  1. Actively utilising social media helps you form stronger relationships with your customers

With the internet becoming an essential aspect of our daily lives, it is no doubt that businesses are closer than ever to their customers.

One of the goals of social media marketing is to network and form relationships. When business owners are active on social media, it allows them to form stronger relationships with their customers. Therefore, consistent posting and engagement is pivotal when it comes to social media marketing.

Determine how often you are going to post. There is no sweet number, but many successful businesses post 1-3 times daily during peak activity hours. However, if you are posting once every couple of months, or even once a week, you may want to re-evaluate your strategy. You will be losing your potential customers to your competitors who have a more defined and effective social media marketing strategy.

  1. Social media marketing allows you retarget your campaigns

Social media platforms offer highly targeted ads that can be customised around your target customer profile, including their age, location, industry, and behaviour.

An example is using paid Facebook ads where you input data about your target customer, and Facebook will deliver your campaigns to the feed of the users that fit your customer profile.

If you haven’t already heard, this is how you increase your Instagram followers in 5 minutes a day —> Instagram Cheat Sheet

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